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Viral Moog – Live from the Factory!

The web offerings from Moog Music have grown into one of the most impressive campaigns of digital marketing and outreach currently on the net.

Their latest production is the new Live At Moog video series produced in partnership with Paste Magazine. A visit to the Moog Factory in Asheville, North Carolina is almost a spiritual pilgrimage for many bands and their one time only performances at the factory along with new songs, behind-the-scenes footage, and inside info. from each band are being recorded for this new series.

Live at Moog can be viewed at and A new session in the series will debut on Paste's homepage every week and already includes Yo La Tengo, Matisyahu and White Rabbit. Now all they need is a thereminist to round it out!

Keep On Mooging!